This review will focus on lifestyle trainer brands, throughout the review there will be in depth research carried out through the six chosen brands, Fila and Umbro from the lower market level, Nike and Adidas from the middle market level and Giuseppe Zanotti and Louis Vuitton from the higher market level. Looking at the way the brands sale and advertise to their consumers. The review will also explore which promotional technique is most effective and why, and the cost of the promotion used for the product and brand.