Nike and Adidas are two of the most major shoe brands on the market today; they are competitors to each other. Both brands cover products through sports and daily life with women and menswear, footwear and sports equipment and accessories, there both leading corporations known worldwide. However I found that Nike is above Adidas in the footwear area, Nike are constantly doing new campaigns on new footwear at least a couple times a month. Nike promotional technique is very straight forward and captures the consumers with words that’s will make the consumer feel like their boosting their confidence in a Nike product which is their aim. Adidas doesn’t do as many campaigns on footwear but there are still dominating alongside Nike in the middle market. Adidas have stronger campaigns for their clothing. Both brands are known for selling products at a reasonable price with high quality and stylish finish.